To create a level and fair playing ground for the trade in handmade crafts and art through a supermarket approach embracing the tenets of fair trade.
Nelson Mandela’s quote on poverty; The very right to be human is denied every day to hundreds of millions of people as a result of poverty, the unavailability of basic necessities such as food, jobs, water and shelter, education, health care and a healthy environment.
The journey of handwoven sisal basket in our fairtrade practice
- Collected From Native Raw Materials – Our baskets are made from indigenous natural resources that are in abundance near the artisan’s village. These materials include and are not limited to sisal, seagrass, raffia, palm leaf, and banana fiber. The maker might use tree bark or vegetable dyes for added color or introduce contrasting materials like recycled plastic or reclaimed sari fabric.
- Indigenous knowledge and tools plays a key role – Our artisan’s go to great lengths to process the fiber using crude indigenous tools more the reason why our fair trade has become synonymous with an emancipation tool. Unscrupulous middle men masquerading as genuine trade partners have literally being robbing poor artisans their fair due in the trade.
- Twined by hand and thigh – Sisal twine making is also a craft. Most Artisans work from their home to enable them perform their normal daily chores like watching over their children while they sleep or play nearby. Sometimes the twining and weaving are carried out as a social activity in which women gather to chat and laugh together as they twine and weave. Many women learn this traditional skill from their mothers or grandmothers.
- Planned with care – It all starts with an inspiration. Some designs originate with the maker based on a time-honored pattern passed on from generation to generation or own imaginations. Some buyers who may be fashion designers or trend spotters collaborate with our artisan’s and share the ideas.
- Spotted by you and also transported across continents – The basket is placed on display in one of our stores or posted in our online shop. You may purchase that basket for the purpose of enabling you to shop at a supermarket or a grocery, or even as a gift. You are a champion of ethical business practice and want to support the artisans. A completed basket may travel from the remote countryside to a bustling urban center where it boards a ship to cross the sea. At port it goes through customs, is picked up by our truck, and brought to our warehouse in Nairobi, Kenya, where staff carefully sorts and check items for quality.
- Fashion from the rural village – Made from locally sourced, natural materials, the product range includes eco-friendly decorative baskets, all-purpose trays, lamps, mats and fashionable cotton and jute handbags. Each of these products confirms how natural, bio-degradable materials can be skillfully converted into attractive fashion and design products with a trendy ethnical appeal. Unique stone sculptures, urlis and metal crafts out of scrap are top picks for interior designers and home makers alike.